Great article by Eric Asimov on Randall Grahm. Randall had an a-ha moment a few years back — the birth of his daughter and then a health crisis gave him some additional context to reflect on his life, as as Eric writes:
Taking stock of what he had been doing did not leave him feeling particularly proud. “I actively resorted to all manner of marketing tricks,” he said, as if standing before the congregation to confess. “I don’t want to rely on winemaking tricks anymore,” he said, enumerating aroma-enhancing yeasts, enzymes and spinning cones among the modern techniques he’s used to change the composition of a wine. “You can’t make an original wine that way. You can make something clever or artful, but not great.”
Seeking land that could be dry-farmed and that was in driving distance of his base in Santa Cruz brought Mr. Grahm to some unusual sites for a new vineyard. He settled on 280 acres on a northeast-facing hillside outside San Juan Bautista, a mission town about 35 miles east of Santa Cruz.
It has not been a smooth process, but barring worldwide catastrophe, as Mr. Grahm put it, he is due to close on the parcel within a few weeks. “You could say it’s just a real estate deal, but it’s really been an existential struggle,” he said.
The article also details new developments that Grahm states are “going to revolutionize everything we do, or not” — not sure if viva la revolucion has ever been posed in such a manner, but seems as though a great revolutionary has had his own sort of revolution. Still one of my best life experiences was getting to work with him as he clear had a dream and a vision of his destination, but it is now also clear that it is indeed the trip, not the destination that truly matters. So he packs his bags and the next journey begins. In doing so, Grahm continues to embrace change and as a result will continue to be relevant and influential…or not. My bets are on Randall and it will certainly be interesting to see where he lands. Read the article>>