Randall Grahm posted a speech he gave at UC Davis. It’s a very interesting and compelling speech delivered with all the charm, wit and insight you would expect from Randall.
Why Should Terroir Matter…
…in The Golden State Where All is Sweetness and Light Anyway?
Excerpts from Speech delivered by Randall Grahm at University of California at Davis on 2/5/2010
I would argue that the current contretemps that we are experiencing in the wine business is not merely the result of the perfect storm of the melting down of the world economies, combined with the phenomenon of every plastic surgeon, reconstructive dentist, rock star, sports star and dot com refugee deciding to enter the wine business at precisely the same time. At a minimum, I believe that there is also something akin to a spiritual malaise, a sort of “brand sickness” developing in our industry – just far too many wineries, brands, brand extensions they’re called, and suddenly one has the rather vertiginous feeling that it is rather difficult to find the real value of anything any more…
…For me, drip irrigation, followed closely by new oak and obscene levels of overripeness, are the most dangerous enemies of the potential expression of terroir. But control is what we have been particularly skilled at in the New World, and it has given us stylistic consistency – the smoothing over of great vintage variations, which tend to vex many wine consumers, and in some respect has made New World wines particularly accessible to New World palates. But, I would argue that having eaten from the tree of wine knowledge and seeking to control all unpredictable elements of the winemaking process, our wines have lost something precious, maybe a certain kind of quirky originality that makes them memorable. In becoming essentially flawless, I’m not convinced at all that they have become more interesting, maybe far less so.
In California, I imagine a true vin de terroir to be the ultimate low-tech product…
Read the entire speech at Been Doon So Long…
I worked at Bonny Doon Vineyard when I was in college — it was my dream job — I loved working there and I loved and admired Randall. I had never witnessed anyone throw caution to the wind such ease — and be so consumed with their passion — it was infectious and I thought I was the luckiest person in the world to have that job. It wasn’t much of a paycheck (but the work was so much fun) — and was an experience that couldn’t be had at any price, plus I got 50 percent off as much of the wine as I could buy.
Randall has always stayed true to his own vision, his own mad view of the wine world. He didn’t create wines for Parker. Randall actually poked fun at Parker and perhaps paid a price, as Parker has since been less than enthusiastic about Randall’s wines.
During my time at Bonny Doon I witnessed some great achievements and a few misses that bordered on minor comic tragedy. There were days when he hit the mark and days when his frizzante turned out being as likely to be detonated as consumed (long story) — but he always seemed true to himself and at the end of the day that is exactly where your internal compass should point you. He is one of a kind and certainly has that quirky originality that makes him so very memorable. Perhaps more important than being just memorable, Randall has shown an amazing ability to stay relevant — and his ideas are going to be the ones that make people rethink or reconsider their take on the wine world…and everything else for that matter.
Related post:
The Pour | Randall Grahm